In hind sight, there are many "ideal" vehicles one could have had in 1970. These could include the asphalt pounding Rebel Machine in its special red/white/blue "ready to race" colors that could easily menace and beat Chevelles, Torinos, and Belvederes. Or perhaps a more classy grand touring, Corvette-like two-seater AMX with the blackout "shadow mask" exterior and a red leather interior. Another popular choice could have been a compact Javelin with the 390 Go-package that would would make a perfect street-rocket against all the other so-called "pony-cars" - like Mustang, Camaro, and Barracuda! In short, anyone shopping for autos during 1970 was offered a veritable feast. So many outstanding and highly desirable AMC muscle performance models!

On the other hand, there was economic reality. The United States had major economic problems under the Richard Nixon administration. Also, the 1970 model year saw the replacement of AMC's long reliable Rambler American line by the completely modern low-priced Hornet sedans. AMC was also first to introduce a domestic subcompact car to fight the imports like the Volkswagen Beetle. The Gremlin became a highly popular model.

The 1970 Ambassador

4-door SST sedan

Model # 7085-7
VIN # A0A857P117520

However, common sense called for a new family hauler that was practical, reliable, and comfortable. The Ambassador sedan was it. This was an in-stock car at Courtesy American. Finished in a very popular for the era color: medium metallic Mossport Green (paint code # 86) with green satin cloth individually adjustable reclining seats (trim code # T-094M).

At time of purchase, the AM radio was replaced at Courtesy American by a AM/FM unit. A factory accassory rear speaker with fader was also added. Front and rear bumper guards were also added at the dealership. The standard full wheel disks were exchanged for the fancier Turbo-Cast styled wheel covers (as shown in the factory picture at the top).

Factory options: 290 horsepower 360 c.i.d. high compression 4-bbl V-8 engine with automatic column shift, power steering and power disk brakes, visibility group, light group, AM radio, tinted glass, undercoating, handling package (heavy duty shock absorbers and springs), and F78x14 twin white stripe tires.

This was a very underrated car in terms of its performance, handling, and maneuverability. It was almost stealth-like on the highway because its green color blended in well with traffic and unmarked police cruisers. This made it easier to cover many miles very quickly! Equipped with the easy revving and high torque 360 engine, the car was very fast - with powerful disk brakes to match. It far exceed the performance limits of other competitive makes, such as Chevrolet Impala, Ford Galaxie, and Plymouth Fury. Moreover, this large AMC sedan was also very nimble with its upgraded suspension and quick steering, thus taking to spirited driving almost like a sports car.

The Ambassador combined sensuously smooth, limusine-like ride with quiet, dependable power. Best of all, this Ambassador sedan provided ultimate comfort and room to stretch for up to six passengers. AMC's Ambassadors were made for those who appreciate only the finest.

For some unknown reason the Pirelli tire company selected the 1970 Ambassador to show in its print ad that "there are times when an ordinary snow tire can get you into more trouble than it can get you out of."

The advertisement shown on the left appeared in the December 1971 issue of Car & Driver magazine.