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1966 Ambassador 990 convertible (source: AMC photo above) There is continuity in the design themes such as the
vertical dual headlights, but the 1967 cars were completely
restyled and made wider and roomier. |
Interiors for 1967 offered more hip room and shoulder
room than previously and they could be had with new
slim-style reclining front bucket seats. A new safety-styled
padded instrument panel placed recessed instruments and
controls directly in front of the driver. |

The story of the "Matador Red" 1967 Ambassador DPL convertible ---
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My mother bought a 1967 DPL convertible after the start of the 1968 model year. This Ambassador was a "dealer's official" car. It was a vehicle used by the wife of the owner of the dealership. It was a great looking ragtop, finished in classic red outside with a white top and white seats with black interior trim. Although listed on the window sticker as having wire wheels, the car had the optional Turbocast wheel covers. Together with its optional satin silver lower body finish, it had both a very luxurious, as well as a sporty look. Moreover, this convertible had serious motive power with its 280-horsepower high-compression 343 cubic inch (5.6 liter) V-8. AMC began to court the performance market in the middle of the 1966 model year, when the all-new thinwall cast 290 cubic inch engine was introduced in the 1966 Rouge hardtop. This advanced AMC design served as the basis for a new family of V-8s that reached a respectable 401 cid by 1971. These engines were in continuous production even after AMC's buyout by Chrysler Corporation all the way through the 1992 model year in the "full-sized" Jeep Grand Wagoneer. |
Unfortunately, this example of the last production Ambassador ragtop was traded in for a new 1970 Ambassador SST 4-door sedan. The primary reason for the trade was because my father had cut-off another vehicle at an intersection and the convertible's rear quarter sustained damage. Moreover, having an air-conditioned car with four doors was far more practical than fixing up the convertible. The new replacement Ambassador also had the much better disk brakes, compared to the convertible's all drum binders! I was told that the dealer, Courtesy AMC in Bethesda, Maryland, subsequently wholesaled the damaged ragtop. At the time, it was their policy to only have a very limited number of "select" used cars in stock. The likely continuation of the history of this convertible was that a body shop in the southern states repaired it. It was common practice for damaged or older cars to be transported south, as the labor rates there were less expensive than in metro DC. It would be very interesting to have further information about this Ambassador's further history and whereabouts. |
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Shipped to: Courtesy Rambler |
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4932 Bethesda Avenue |
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Bethesda, Maryland |
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Vehicle Identification No. A7KA77Q105323 |
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Dealer Identification No. 50-6713 |
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Zone Order No. 50-313814 |
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Model No. 6787-7 |
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Ambassador DPL 2-door convertible V-8 |
$3,134.00 |
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Trim 798B |
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39/CP matador red/satin chrome paint |
51.70 |
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Coolant |
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280 H.P. 343 cid 4-br carburetor |
90.65 |
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Power white convertible top |
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Flash-o-matic trans column shift |
217.00 |
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Power steering |
95.00 |
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Power brakes |
43.15 |
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Solex windshield only |
20.85 |
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White tires 01 |
31.00 |
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Wire wheel covers w/spinners |
44.50 |
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Visibility group |
26.80 |
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Electric clock |
16.20 |
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Radio, push button AM |
58.25 |
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Bumper guards front and rear |
22.70 |
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Total accessories & equipment |
721.80 |
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Total transportation charged |
84.00 |
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Total suggested retail price of car |
$3,948.80 |
Ok, I know -- this is not quite pure red!
However, the spectacular Ambassador convertible pictured below is
finished in Rajah Burgundy Metallic (paint code: P41) and Satin
Chrome lower body (paint code: CP) with a matching burgundy "custom"
interior with fabric bucket seats.
In short, this is a super fine automobile! (owner: Lee Pontius)

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For the ever-vigilant classic car enthusiasts, three items are visible in the photograph below seem to be not quite "factory" correct on this outstanding vehicle. Please consider my comments above only in the spirit of reaching authenticity with actual 1967 AMC production cars and not the wishes of the car's owner. |
First - the stand up center hood ornament
appears to be been broken off thus leaving just its base
visible. |

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It has a 343 cid V8, automatic transmission, factory AC, PS, PB, and tissue dispenser. It runs and drives very good. The tires are almost new. It has been repainted and I am sure it has some rust repair done. VIN Number: A7KA97Q147817 |
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Show me the
yellow convertible![]()

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