Red 1967 Ambassador DPL convertibles

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Factory Red Pictures | Factory 1966 Picture | Old Red Convertible Info | Super Rajah Convertible | Hood Ornament | Red 1967 DPL Hardtop


The picture above is from Collectible Automobile, June 2003 -- 1967 Ambassador convertible in Matador Red.

Note: This car is finished in paint code P39 with standard twin white paint stripe and wheels painted to match with this body paint.


All Ambassador convertibles for 1967 were DPL models. The "DPL" badge was mounted on the fender directly below the "Ambassador" name plate.

 


Photograph above of the 1967 Ambassador DPL convertible taken from Wards Automotive magazine -- an industry news source.

1966 Ambassador 990 convertible (source: AMC photo above)

There is continuity in the design themes such as the vertical dual headlights, but the 1967 cars were completely restyled and made wider and roomier.
Riding on a longer 118 inch wheelbase, the 1967 version has a distinctive flare with an upsweep of the belt-line at the rear quarters.

Interiors for 1967 offered more hip room and shoulder room than previously and they could be had with new slim-style reclining front bucket seats. A new safety-styled padded instrument panel placed recessed instruments and controls directly in front of the driver.
The 1967 model year Ambassadors also included AMC's latest performance V-8 engines and featured an open drive train with a new four-link system for its coil spring rear suspension.


1966 Ambassador 990 convertible at the AMCRC/Marlin National Meets that were held in Somerset, NJ August 8-9, 2003
(photo by Christopher Ziemnowicz)

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The red 1967 Ambassador DPL convertible

Below is an original 1967 Ambassador DPL convertible! This vintage picture was taken by my mother, Janina Ziemnowicz, in Bethesda, Maryland ---

The story of the "Matador Red" 1967 Ambassador DPL convertible ---

My mother bought a 1967 DPL convertible after the start of the 1968 model year. This Ambassador was a "dealer's official" car. It was a vehicle used by the wife of the owner of the dealership. It was a great looking ragtop, finished in classic red outside with a white top and white seats with black interior trim. Although listed on the window sticker as having wire wheels, the car had the optional Turbocast wheel covers. Together with its optional satin silver lower body finish, it had both a very luxurious, as well as a sporty look. Moreover, this convertible had serious motive power with its 280-horsepower high-compression 343 cubic inch (5.6 liter) V-8. AMC began to court the performance market in the middle of the 1966 model year, when the all-new thinwall cast 290 cubic inch engine was introduced in the 1966 Rouge hardtop. This advanced AMC design served as the basis for a new family of V-8s that reached a respectable 401 cid by 1971. These engines were in continuous production even after AMC's buyout by Chrysler Corporation all the way through the 1992 model year in the "full-sized" Jeep Grand Wagoneer.

Unfortunately, this example of the last production Ambassador ragtop was traded in for a new 1970 Ambassador SST 4-door sedan. The primary reason for the trade was because my father had cut-off another vehicle at an intersection and the convertible's rear quarter sustained damage. Moreover, having an air-conditioned car with four doors was far more practical than fixing up the convertible. The new replacement Ambassador also had the much better disk brakes, compared to the convertible's all drum binders! I was told that the dealer, Courtesy AMC in Bethesda, Maryland, subsequently wholesaled the damaged ragtop. At the time, it was their policy to only have a very limited number of "select" used cars in stock. The likely continuation of the history of this convertible was that a body shop in the southern states repaired it. It was common practice for damaged or older cars to be transported south, as the labor rates there were less expensive than in metro DC. It would be very interesting to have further information about this Ambassador's further history and whereabouts.

I still have the window sticker as it came on this "dealer demo" convertible.

Below is the information taken directly from it.

For 1967, the Ambassador convertible was only available in the DPL model with the 290 V-8 and individually adjustable reclining seats among the standard equipment.

Shipped to: Courtesy Rambler

4932 Bethesda Avenue

Bethesda, Maryland

Vehicle Identification No. A7KA77Q105323

Dealer Identification No. 50-6713

Zone Order No. 50-313814

Model No. 6787-7

Ambassador DPL 2-door convertible V-8

$3,134.00

Trim 798B

N/C

39/CP matador red/satin chrome paint

51.70

Coolant

N/C

280 H.P. 343 cid 4-br carburetor

90.65

Power white convertible top

N/C

Flash-o-matic trans column shift

217.00

Power steering

95.00

Power brakes

43.15

Solex windshield only

20.85

White tires 01

31.00

Wire wheel covers w/spinners

44.50

Visibility group

26.80

Electric clock

16.20

Radio, push button AM

58.25

Bumper guards front and rear

22.70

----------

Total accessories & equipment

721.80

----------

Total transportation charged

84.00

======

Total suggested retail price of car

$3,948.80

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A beautiful 1967 "Rajah" Ambassador DPL convertible!

Ok, I know -- this is not quite pure red!
However, the spectacular Ambassador convertible pictured below is finished in Rajah Burgundy Metallic (paint code: P41) and Satin Chrome lower body (paint code: CP) with a matching burgundy "custom" interior with fabric bucket seats.
In short, this is a super fine automobile! (owner: Lee Pontius)

For the ever-vigilant classic car enthusiasts, three items are visible in the photograph below seem to be not quite "factory" correct on this outstanding vehicle.

Please consider my comments above only in the spirit of reaching authenticity with actual 1967 AMC production cars and not the wishes of the car's owner.

First - the stand up center hood ornament appears to be been broken off thus leaving just its base visible.
Second - Ambassador DPL models shared a similar grille with "rally-style" combination parking and turn-signal lights with the Marlin models. However, the Ambassadors featured all bright aluminum V-profile "airfoil" grille, while the blacked out grille on this convertible was the distinguishing front-end treatment reserved for the fastback Marlin models.
Lastly, the inside rear view mirror appears to be a later model unit because it appears to have a soft and glare-free black housing. All 1967 Ambassador models came with a bright chrome metal backed "day/night" type rear view mirror.

However, even unique parts such as the Ambassador hood ornament - which was only for the 1967 model year - can be found. The first place to go are the several very good full-time AMC parts vendors. AMC automoblile clubs have members and newsletters with parts for sale. Another place to find elusive items is on the Internet as well as the eBay auction pages.
Shown here are a few examples I have found available up for auction on eBay.
However, even the best original factory parts may have problems after many years in storage. This problem is shown on the picture on the right. The ornament was offered for sale in early 2005. It shows how the glue holding the metal shields on the round clear plastic center had dried out. This problem also happened on my car when I slammed the hood closed, this caused one of the decorative pieces to break off and fall to the ground.
Below is a brand new old stock (NOS) ornament that was just taken out of its original plastic parts bag was for sale on eBay during the summer of 2004.
AMC Group Number :12.004
Part Number: 4484023

 


Yet another 1967 NOS hood ornament for sale!

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A mint (its hood ornament still intact) red "promo" 1967 Ambassador convertible scale friction model was also recently offered for sale on eBay.

A real nice 1967 Ambassador DPL two door hardtop on eBay

Ok, this is not a convertible, but it is red!

The following was described on its eBay listing during February 2005:
It has a 343 cid V8, automatic transmission, factory AC, PS, PB, and tissue dispenser. It runs and drives very good. The tires are almost new. It has been repainted and I am sure it has some rust repair done.
VIN Number: A7KA97Q147817


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